And the winner is... the INTERNORGA Future Prize honours outstanding products and companies

Innovation, sustainability and entrepreneurial courage – these are all topics that are important for the future of the foodservice and hospitality market. That is why INTERNORGA not only honours them, but also actively supports their promotion. The INTERNORGA Future Prize is regarded nationally and internationally as one of the most important awards in the foodservice and hospitality market. It will be presented live on the INTERNORGA OPEN STAGE on 8 March at 10:30 a.m..

INTERNORGA Future Prize for Responsible Entrepreneurship

Clever ideas and outstanding commitment are called for in the competition for the INTERNORGA Future Prize. Since 2011, the leading trade fair has honoured companies that define new standards with particular courage and outstanding commitment and act as a driving force for a future-oriented foodservice and hospitality market. The concepts and solutions of the winners are always characterised by high efficiency, responsible entrepreneurship and exemplary sustainability strategies. New standards for a sustainable foodservice and hospitality market are thus being set in a variety of ways. The prize is considered one of the most important national and international awards in the foodservice and hospitality market. The winner of this year's industry Oscar will be decided by an expert jury consisting of, among others, trend researcher Hanni Rützler, scientist Dr J. Daniel Dahm, engineer Carl-Otto Gensch and nutritionist Rainer Roehl. It is already clear that the decision will not be easy for them this time either. “We received a record-breaking number of applications this year. They included quite a few good concepts and particularly diverse products. The special sensory qualities made the choice of nominees particularly difficult this year,” says Hanni Rützler.


The nominees:

Food & Beverages

  • Juicy Marbles Bevo d.o.o. for Bone-In Ribs from Slovenia: vegan replacement product for spare ribs
  • OMG plantbased Food AB for the Oh Mungood! product range from Sweden: plant-based and protein-rich burgers, nuggets and fillings made from mung beans
  • The Garum Project for Garum from Italy: traditional fermented seasoning in different varieties, made from local by-products 

Technology & Equipment

  • Cimbali Group SpA for La Cimbali M40: the resource-saving model from the Italian specialists for portafilter coffee machines
  • Delicious Data GmbH from Munich: precise demand forecasting to reduce food waste and increase profitability
  • Rational AG for iCareSystem AutoDose from Landsberg am Lech: integrated cleaning and stocking system for autonomous cleaning

Gastronomy & Hotel Sector

  • einsmehr Hotel from Augsburg: the inclusion hotel with its own training programme for young people with disabilities
  • by Celebrate Streetfood Catering & Event GmbH from Frankfurt: innovative 24/7 Smart Cloud Canteen Concept
  • Haferkater GmbH from Berlin: porridge-to-go franchise concept


All nominees demonstrate that they are setting impressive new standards in the foodservice and hospitality market with their innovative solutions and products. Those who are doing so particularly well will be decided by the jury for the first time on the first day of the trade fair, 8 March, at the INTERNORGA Future Award ceremony at 10:30 a.m. on the OPEN STAGE in Hall A3. Presenter and chef Felicitas Then will host the award ceremony. All trade fair visitors are welcome in the audience.

INTERNORGA will take place from 8 to 12 March 2024 at the Hamburg Messe und Congress exhibition centre. It offers a first-class programme, including: presentations on the OPEN STAGE, exceptional networking opportunities in the OFF THE RECORD after-work lounge and a huge number of exhibitors for the entire foodservice and hospitality market. The INTERNORGA Future Prize is an example of the outstanding energy and creativity throughout the industry.



INTERNORGA is the leading international trade fair for the hotel, catering, bakery and confectionery industries. As an annual meeting place for these industries, it will take place from 8 to 12 March 2024 at the Hamburg Messe und Congress exhibition centre. National and international exhibitors present their products, trends and innovations for the entire foodservice and hospitality market to trade visitors. The trade fair is accompanied by international congresses, a comprehensive supporting programme and innovative industry competitions.


Further information is available on the website and on the INTERNORGA social media channels LinkedIn, Instagram and Facebook.


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Annika Meyer
PR Manager
T. +49 40 3569 2445
Annika Meyer