Why the AWS Summit at the Hamburg Messe und Congress campus is in exactly the right place: A look behind the scenes of a successful large-scale event.
The annual AWS Summit Hamburg is a free in-person event for developers and innovators who want to discover new cloud and AI technologies, learn about best practices, and network with experts and industry peers. The AWS Summit is designed for both beginners and experienced users, offering inspiration, expertise, and opportunities for discussion to help them take their next step on the path to the cloud.
In 2025, the AWS Summit was held for the first time on the Hamburg Messe und Congress campus and attracted a large number of visitors and significant interest. A large turnout is expected again for the second edition of the event in 2026.
Save the Date: This year’s AWS Summit Hamburg will take place on May 20, 2026, once again on our campus.
Three Questions for …
The AWS Summit Hamburg – an open event at the cutting edge. What makes it special? Why was Hamburg chosen as the venue? And what factors were key to the event’s success last year? In our short interview, we take a look behind the scenes of this unique conference and trade show on today’s major IT topics and trends. Our interviewee is Eva Plischke, Event Marketing Manager for AWS Summits.
Ms. Plischke, what unique value did the AWS Summit offer participants?
“The AWS Summit offers participants exceptional value through a successful combination of in-depth technical content, practical insights, and inspiring future-oriented topics related to cloud technologies, artificial intelligence, and digital transformation. Top-tier speakers, interactive sessions, and best-practice examples enable attendees to take away concrete ideas for their own businesses.
This is complemented by a dynamic yet professional atmosphere that fosters exchange among experts, partners, and customers. The well-designed event layout, featuring clear wayfinding, modern stage designs, and spacious networking areas, creates an all-around positive visitor experience.”
Why was Hamburg and the event campus chosen?
“The Hamburg Messe und Congress campus stands out for its excellent accessibility and central location right in the heart of the city. It has excellent transport links, making it easily accessible to both domestic and international guests.
The halls and spaces also offer a high degree of flexibility and provide the perfect setting for a combination of exhibitions, presentations, and networking—exactly what a major event like the AWS Summit requires.”
What factors were key to the success?
“The strong technical infrastructure and reliable connectivity were particularly crucial to our success. These elements formed the foundation for smooth operations and high-quality content.
Equally crucial was the professional and collaborative partnership with the Hamburg Messe und Congress team on-site. This enabled efficient execution and contributed significantly to a seamless, high-quality event experience.”
Thank you very much for the interview! We’re looking forward to the upcoming summit in May, which will feature exciting presentations, panels, and discussions on our campus.
Are you planning an event?
With its exhibition grounds and the CCH, the Hamburg Messe und Congress campus offers the perfect setting for events of all types and sizes. Our experienced team will be happy to advise you. Draw inspiration from successful event formats like the AWS Summit Hamburg and discover how your event can also become a thrilling experience on our campus.