With approximately 85,000 trade visitors and 1,200 exhibiting companies expected, INTERNORGA is one of the most important industry gatherings in Europe. Around 80% of visitors travel from outside Hamburg, contributing significant economic stimulus to the hotel, restaurant and catering, and mobility industries and numerous service sectors. ‘A trade fair like INTERNORGA provides important economic impetus during the off-season, and strengthens Hamburg’s international visibility,’ says Michael Otremba, CEO of Hamburg Tourismus GmbH. ‘It generates direct revenue for the hotel, catering, transport and local service industries and thus makes a lasting contribution to the city’s economic development.’
The city and the trade fair as a closely interlinked experience
Hamburg is more than just a venue: the city’s culinary diversity, short distances between the trade fair, city centre and Elbe river, and high quality of life make Hamburg an integral element of the overall INTERNORGA experience. Many trade visitors choose to combine their visit to the trade fair with a longer stay, bringing added value to the city. Leading international trade fairs like INTERNORGA not only generate direct sales, but also have long-term effects on the economy of the location. According to AUMA (the Association of the German Trade Fair Industry), the average economic effect per trade visitor is around €1,500. Applied to INTERNORGA, this results in a downstream economic effect of over €127 million for the region. In addition, many temporary jobs are created in the trade fair and service sector.
Hamburg – a strong location with everything from startups to established companies
Hamburg is one of Germany’s leading food and hospitality locations, combining innovative startups with established companies and a strong industry infrastructure. Hamburg’s strength is made evident by the many companies at INTERNORGA, including Infinite Roots with their brand Mushlabs, a food-tech startup founded in Hamburg that will be presenting sustainable mycelium-based foods in the Newcomers’ Area, and Hamburg-based food-tech startup goodBytz, which develops ‘robotic kitchen assistants’ that support efficient, fresh and scalable food preparation for restaurants, company canteens and other large-scale customers. Equally influential is the long-established Hamburg-based coffee company J.J. Darboven, which has been one of the major players in the foodservice and hospitality market since 1866 with brands such as IDEE KAFFEE, EILLES KAFFEE and Café Intención, and stands for quality, tradition and innovation. In addition, foodlab Hamburg has been supporting INTERNORGA as a cooperation partner for many years and brings startups, the restaurant and catering sector and industry together at the trade fair with its What the Food! – by foodlab stage.
High demand emphasises the relevance of INTERNORGA
The continuing high demand confirms the importance of INTERNORGA for both the sector and the location: the exhibition space has been growing steadily since the COVID-19 pandemic, and the halls are already almost fully booked. This shows that INTERNORGA is still the central platform for exchange, innovation and business development – and an important source of impetus for Hamburg as a whole.
Press material for download: hmc.canto.de/b/GBR9I
